REO Asset Property Marketing Plan I. PKR REO Asset Management Team A. Initial Internet, Voice Mail Listing Information to area REO Specialists and Established List of Investors B. Complete MLS Listing – including all room sizes and detailed exterior and interior description. 1. Cleveland Metropolitan (NORMLS) 2. Akron/Canton/Portage (CRISMLS) C. Prepare and maintain property for best possible presentation D. Placement of Real Estate "For Sale" Sign on Property E. Utilize Multi-media Advertising Approach a. Metro Area Newspapers b. Local and Community newspapers c. “Homes Guides” d. REO Dept. website e. Realtor.com Listing f. Harmon Homes.com Listing g. Multiple interior/exterior photos on all sites F. Personal “One on One” a. Continuous contact and reporting with investors, agents and prospects. b. Ongoing reporting and contact with banks and asset servicing institutions. |